Ever have to go to a meeting or a presentation that you know is not going to go well? Happens all the time in advertising. You have to meet deadlines or people don't want to listen to your input and have gone down a road that can only lead to misadventure. It's a crappy feeling waking up knowing you are about to waste several hours of your life.
The thing is you don't want to be right. You in fact hope very strongly that you will be wrong and that everything will turn out OK, but there is a big difference between knowing something is going to go wrong and taking a chance on something that could be great. We see a lot of great ideas in this business that are risky. In those cases you can be hopeful, you can feel like we are doing the right thing and if it doesn't work out it wasn't your fault. Not the case today. If it doesn't work out I'll only have myself to blame for not pushing hard enough for another idea.
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