After working at W+K for 14 years and having the Nike mantra beat into my brain for so long, it is funny when I see something that doesn't fit the brand ideal. Old, overweight, or scary drugged out people in Nike t-shirts usually give me a moment of pause as they are so different from anyone we would put in a commercial. As I was walking to work today I saw this group of kids and one of them had a sweat shirt on that said, "Team Nike." If this is Team Nike, the company is in bad shape. It also made me think that childhood obesity really is a bigger problem than I ever realised. It would be great if we could get all these kids into a training program and help them get in better shape.
Tuesday, May 12, 2009
Team Nike
After working at W+K for 14 years and having the Nike mantra beat into my brain for so long, it is funny when I see something that doesn't fit the brand ideal. Old, overweight, or scary drugged out people in Nike t-shirts usually give me a moment of pause as they are so different from anyone we would put in a commercial. As I was walking to work today I saw this group of kids and one of them had a sweat shirt on that said, "Team Nike." If this is Team Nike, the company is in bad shape. It also made me think that childhood obesity really is a bigger problem than I ever realised. It would be great if we could get all these kids into a training program and help them get in better shape.
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