In hockey the guys on the ice at any one time make up a shift. When you see a group of guys jumping over the wall and a new group coming on to the ice, that's a shift change. OK, now you know as much about hockey as I do.
In this commercial we feature players from the Canadian Juniors team training in the off-season to get better and hopefully bring the fourth Junior World Championship in a row back to Canada.
Since they are training in the summer as a team, we coined the phrase the "Summer Shift."
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