Last year Wieden+Kennedy got the assignment to launch Dante's Inferno, a video game that EA did not seem to have high sales expectations for. Deciding that there are no small video game launches only small video games, the W+K team pulled out all the punches and turned this into one of the hottest selling games of the year. They started out with some amazing Internet videos and PR stunts, including sending body parts in a box to video game affectionados. The trailer is up on the official site, as well as some other cool game play, but you have to search around the web to find the really weird stuff. Of all the great work, the only weak link, was he TV spot we did for the Super Bowl. I know it reached a huge audience, but it ws the least in
To celebrate all this, W+K had a First Thursday art show at the agency to showcase the work. It was a great experience and it drew a big crowd. There were reporters, creative types and lots of goth gamers. It was very cool to see the agency celebrating this success.
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