Let's get started with the best Super Bowl commercial for 2010, hands down our Simpson's Coke spot. I heard through the grape vine that this was a difficult spot to produce, but it was well worth it. Even if you are not a huge Simpson's fan, you got to love it. The story was funny and the animation was great. Unfortunately the USA Today Readers Poll did not agree with me, ranking it number 30. They choose the Snickers Betty White spot number one. While I agree it was a very funny spot, I didn't think it was the best spot.
My next favorite ad was a promo for Late Night with Dave Letterman. How he got Jay Leno and Opra to be in the promo is a great story you can read about on USA Today. Jay is a good sport for doing it and Letterman is a genius for conceiving it.
There were also a few too many spots where people were not wearing pants. The Career Builder spot was funny, but the Dockers one was not. What was truly strange is that there were two pantsless spots back to back, could that have been coordinated?
W+K had a total of four spots on the Super Bowl. There were two Coke spots, a Dodge spot, and an EA Dante's Inferno spot. I thought the Dodge spot was funny (as did all the folks at my viewing party), but the NY Times panned it as sexist.
There were way too many Bud Light and Doritos spots for my liking. I didn't think any of them were as good as years past.
The most controversial spot of the year has to be the Tim Tebow Focus on the Family spot. If you hadn't heard about it before the game, you may be wondering what all the fuss is about. The issue is that it is an anti-abortion spot, and this is the first time a network has allowed an advocacy spot on the Super Bowl. To me this is a little taste of what we can expect next election year due to the Supreme Court's ruling, which allows corporations to spend whatever they want on ads. We are going to be inundated and politics are going to get even more nasty.
If you want to judge for yourself you can see all the spots on Spike.com and vote for your top 10.
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