Livestrong Chalkbot

This is one of the coolest things I have seen W+K produce in a very long time. The video explains it much better than I can, but basically you can text a message of hope or support to anyone you want through Lance Armstrong's Livestrong Foundation and they will print it in chalk along the Tour de France race route. We had to get approval from the French government and 13 different French provinces to make this happen, no small feat.